Brand Design

Services

Le Chateau Privé

Client

Year

2022

Le Chateau Privé is an exclusive luxury service catering to high-end long term property rentals in Toronto.

Le Chateau Privé

Le Chateau Privé is an exclusive luxury service catering to high-end long term property rentals in Toronto. Challenged with making a logo that was energetic for the downtown sphere but also reminiscent of vintage hotel brands in Europe.

To capture this we utilized aesthetics from Leonetto Cappiello in terms of composition and whimsy. The Leopard signifies fierce exclusivity, And a girl that is classic, comfortable and zestful. Together they show duality to utilize an elegant brand identity routed in timelessness and quality.

All Projects

The logo mark for Chateau Privé needed to be both femme & fun, as well as luxurious. It actually features a caricature of our CEO Alandra who embodies the demographic and aesthetic Chateau Privé was trying to achieve. As Alandra was previously a digital illustrator many moons ago, Chateau wanted to bring her original art stylings and influence into their brand. A badass girl on a leopard? Who wouldn't want to stay here? **Disclaimer live leopard does not come with rental units.